CLIENT: National Cable TV Provider

OBJECTIVE: To increase PPV buy rates for specific movie product

TACTICS: Create consumer promotion supplemented with guide, radio, direct mail, cross promos spots and newspaper advertising. Also develop and create high participation levels in employee incentive program.

RESULTS: Over 60 systems participated in the program with both addressable and non-addressable subscribers totaling over 3.7 million. It resulted in an average system buy rate of 12.17% which was an increase of 5.15% over any previous promotions.

CLIENT: National Dish TV Provider

OBJECTIVE: To promote Dealer loyalty and increase consumer sales of preferred programming packages

TACTIC: Create catalog with wearables and other incentive products that could be purchased with "Dealer Dollars." These dollars were awarded in relation to the programming packages that were sold.

RESULTS: With the quality of the catalog items and the efficient fulfillment methods, dealers responded with fewer distribution drops than the same period in the previous year. Dealers individually indicated that their loyalty levels were solidified due to this program.

CLIENT: Major Cable Television Operator

OBJECTIVE: To create a national commission program for front-line personnel that would increase revenues and more the staff towards an efficient sales culture. The final objective was to deliver sales data that would indicate the company's progress towards its revenue goals.

TACTICS: Consult to create a spreadsheet model that would create custom programs at each site. Create communication campaign and training for employees. Develop process to roll out campaign and monitor progress.

RESULTS: All objectives were realized and tactics were completed with a six-month window. Operator is now receiving data and determination of the program's success is forthcoming.